What? Marketing should always be about what your client wants, what the market wants! None of this is about you! You only exist to serve the needs of the market! Pick a niche! Do your research, figure out what they want, and then find a way to fit what you do into that box. That’s the way to success.

Or is it?

Drew Rozell, over at Self Centered Marketing has a different idea. Well, it actually isn’t his idea, but one he discusses with a non-physical entity called Paul, which is channeled through a guy name Frank Butterfield. If you are still here, I’m assuming you’d like to know more.

What you’ll find at the site is an offer to listen to a call that Drew had with Frank channeling Paul. The call is about an hour long and I got a lot of value from it. This isn’t an affiliate link – as far as I can tell, Drew doesn’t have an affiliate program set up. It’s just a recommendation from a friend.

The basic idea is that people buy from you based on your alignment with what you are selling, not on the widget or service itself. This makes total sense to me, and it explains why some people do great with a product and other people can’t give the same product away.

It explains why I can’t sell anything that is even vaguely sold through a party plan. (I don’t like those parties). It explains why I can’t sell vitamins. (I can’t swallow most of them.)

And it may explain why you’ve been having trouble selling your services.

If you’ve done what every “good” business person should do – surveyed your market, done the research, and created something the market told you it wanted – you may have missed the piece that would make it all worthwhile for you. That would be you loving the service you provide and the people you provide it for.

“Paul” suggests instead that you listen to your internal guidance and create something you really love and then offer it to the world. A very different process, yes?

What about you? If you knew there was a hungry audience waiting to hear what you had to say and willing to pay you for it, what would you offer them? What is in your way?